Who Is Leticia van Riel?
Manager, mentor, and entrepreneur. 18 years building careers from the inside of this industry.
Leticia managed ANNA, Sama' Abdulhadi and Victor Ruiz. Earlier in her career, she worked with Richie Hawtin, Mark Knight, Bart Skils, UMEK, and Wehbba, among others. She also worked behind the scenes with Graphite Music on Miss Monique.
She held deep relationships with labels including Drumcode, Factory 93, Volta, Afterlife, Armada, Kompakt, and Terminal M, and was connected to major stages including Awakenings, Boiler Room, Coachella, Fabric London, Movement Detroit, DC10, and Hï Ibiza.
Leticia van Riel created the LvR Mentoring Program for Artists and delivered 10 editions, impacting 300 mentees from 30 countries who reached stages such as Tomorrowland, Ultra and Brunch Electronik.
"I built this because I watched too many talented artists get blocked - not because they weren't good enough, but because nobody showed them how this world works."
